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Categorize to Connect: Strategies for Audience Engagement

Thursday, January 30, 2020 @ 2:00 PM - 3:00 PM
Arts organizations serve a variety of audiences, from art makers and patrons to supporters and funders—just to name a few. Thinking clearly about who makes up each of these groups, how the groups overlap, and how your messaging strategies should vary among them is key to creating a sustainable and successful organization.

Join Ara G. Beal of Storybook Foundry to learn how to identify your different audiences, outline strategies for reaching those audiences, and begin to rethink your communications in terms of which audience you are trying to reach.  

Tune in to this webinar to learn how to:

     - Define different audience types
     - Discuss how targeting strategies vary among these groups  
     - Identify your organization’s audiences

Determine next steps to apply targeting strategies to your organization’s specific audiences